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Mission Statement

We target SME's that are owned and managed by members of minority communities.
These SME's are often very successful, innovative and well run profitable businesses.



We supply various types of consumer goods at amazing prices to professional wholesalers, retail agents and corporates. Our clientele primarily includes a large number of small and medium-scale enterprises (SMEs). The dedication and vision of our respected founder, the late Mr. Jaswant Singh Bajaj, stood us in good stead for discovering the most profitable markets for supplying our products. The baton of responsibilities is now being carried forward by our able leader, Mr. Herdeep Singh. Our unwavering commitment to follow our motto to become the Benchmark Supplier of Consumer Products has helped us attain significant business accolades. Our business operations are fair and transparent. Quality customer service is the essence of our company and our valued customers have been depending on us to provide the highest quality service for the past many years . Right from selection of high-quality products to offering money saving vouchers our every effort is aimed at ensuring complete customer satisfaction. Our longstanding and healthy relationship with brands like Canon, Coty Beauty, Mars, Olympus, Fuji and many more enables us to provide a fast turnaround of consumer products at competitive prices. When you get in touch with us, our staff tries to get a clear idea about your precise requirements. This helps us in providing just the right products to you.